Polaroid vs Instax: which is the best instant camera brand?

Instant cameras have been booming again lately, with new models like the Polaroid Go and Fujifilm Instax Mini 40 recently arriving for new analogue thrills. But with both brands having huge heritage in the field, which one deserves to win the great ‘Polaroid vs Instax’ debate?

That’s a tough question, but one we’re in a good position to answer having grown up with the original cameras (even if that does give away how old we are). Today’s Polaroid and Instax ranges have never been in better health, but to really understand the brands we need to step back into their origin stories.

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