There’s something weird going on with LG’s virtual influencer

OK, I might run TechRadar but that doesn’t mean I can get away with writing whatever I want, whenever I want – but there’s something weird happening with LG’s virtual influencer and I just need to talk about it.

A quick overview: in mid-2020, LG brought Reah Keem, a virtual influencer, ‘to life’ on Instagram, and used her to present part of its CES 2021 conference. It was a big deal… mostly because nobody knew why LG was doing this.

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