Amazon’s new Fire TV UI brings profiles along with a new look | Digit

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The one thing that has been consistent with the Fire TV Stick has been user profiles. While the Fire TV UI has seen some tweaks and adjustments, it has largely remained unchanged from the launch of the first-gen Fire TV Stick in India. It looks like it is time to say farewell to the old Fire TV UI. 

Announced back in September, Amazon introduced a new UI to the Fire TV Stick. The new UI brings with it changes that aim to improve the user experience and bring one of the most important features – User Profiles. 

According to Cord Cutters News, the new UI will debut in the coming weeks starting with the recently launched third-gen Fire TV Stick and the Fire TV Stick Lite. There is no information on when the new UI will come to the 4K Fire TV Stick or even the older Fire TV Sticks. There is also no information on when the new UI will come to India. As of writing this article, the update isn’t available on the 3rd gen Fire TV Stick available in India. Let’s take a look at some of the feature’s users can expect to see when they receive the new UI update. 

New Home screen

Amazon has revamped the Home Screen experience on the Fire TV Stick making it “the single destination for you to access all of your favourite content”. Users will simply be able to scroll over apps to get a preview of the content and jump directly into a TV show or movie. Amazon says, “The Main Menu is a single destination where you can find popular features like Find, Live TV, Library, and your pinned apps”.

Find the content you want to watch

Amazon says that the new ‘Find’ experience “makes it easy to search and browse by popular categories like movies, TV shows, free ad-supported content and sports. Plus, you can filter by helpful categories like genre (e.g., comedies, action) to find what you’re in the mood for.

You can also discover additional experiences available on your Fire TV, like cooking classes with Food Network Kitchen, daily fitness with Peloton, or learning new skills with MasterClass.


User profiles making its way to the Fire TV UI.

One of the most awaited features of the new Fire TV Stick UI is the profiles. Profiles will make it easy to keep your Fire TV experience personalized. On the new Fire TV UI, users can have up to six profiles that “support personalized recommendations, viewing history, watch lists, preferred settings, and more”. Users will also have the ability to set up kid’s profiles for content. Users will also be able to use Alexa to recognise their voice and switch to their profile. 

The new UI was announced when Amazon unveiled the 3rd gen Fire TV Stick and Fire TV Stick Lite earlier this year. You can learn more about the new Fire TV Sticks here. If you have just purchased a new Fire TV Stick, then you can check out our step-by-step guide on how to set it up here.

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