Paytm Mini App Store launched to take on Google Play Store in India | Digit

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Paytm has launched its Mini App Store to take on the Google Play Store in India after the popular payments app was temporarily delisted from the Play Store in September. At the time, Paytm had called out Google for its arm-twisting methods saying that the removal from the Play Store was “unjustified”. With the Mini App Store, Paytm now wants to boost the Indian app developer ecosystem by offering a dedicated app store inside its payments app.

This development comes after Google announced that all apps selling digital goods are required to use the Google Play billing system which takes a 30% cut on all payments made within an app. Following this announcement, more than 150 startups including Paytm, MakeMyTrip, PolicyBazaar, RazorPay, ShareChat were reportedly working together to form an alliance to launch an Indian app store. The Mini App Store introduced by Paytm lists over 300 app-based services from companies like Decathalon, Ola, Rapido, Netmeds, Domino’s Pizza, Ovenstory Pizza, McDonald’s and more. 

Launching the Mini App Store, Paytm CEO Vijay Shekhar Sharma said, “Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn’t require any separate download and enables them to use their preferred payment option.”

Paytm Mini App Store: What is it and how to use?

Paytm mini app store launched in India

The Paytm Mini App Store lists over 300 app-based services presented as custom-built mobile websites that offer an “app-like” experience without the need for users to download any apps. Paytm has stated that it is providing the listing and distribution of these services on its app without any fee. Moreover, app developers have been given a variety of payments options including Paytm Wallet, UPI, net-banking and debit/credit cards.

Additionally, Paytm provides a dashboard for developers to keep a track of the analytics, performance, payments and other such tools that lets them engage directly with the user. The company also revealed that this Mini App Store was being tested with select users in the Beta stage and has already garnered over 12 million visitors in September alone.

Paytm’s Mini App Store lists app-based services that use HTML and Javascript to create a mobile website that offers an app-like experience to the users. The mini-app store lists apps in different categories including shopping, healthcare, food ordering, travel, news, utilities and services, financial services, education, lifestyle, astrology, music, mini-games and live TV. 

To check out the Paytm mini app store, Android users just need to open the Paytm app on their phones and scroll down to the new Discover tab. There is a Mini App Store button that will take users to the listing page within the app. Users don’t need to download separately as the mini-app store exists within the payments app.


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